Q How do you define performance?

We include wellbeing, alertness and physical fitness. Wellbeing includes the ability to relax and the relief of tension conditions such as headache and migraine. Alertness includes an increased ability to concentrate and faster reaction times.

 

Q How do ions affect wellbeing and alertness?

There is a direct correlation between the levels of ions in the air and some key neurohormones - notably the 'tension' hormone seratonin and the 'allergy' hormone histamine - that regulate human metabolism.

 

Serotonin, 5-hydroxytryptamine or 5-HT, is a very powerful and versatile neurohormone capable of inducing profound neurovascular, endocrinal, and metabolic effects throughout the body. It is concerned with the transmission of nervous impulses and occurs in considerable quantities in the lower midbrain, where it plays important roles in such basic patterns of life as sleep and our evaluation of mood. Professor Albert Krueger conducted tests on more than 12,000 tissue samples and 36,000 blood samples over 16 years and confirmed that positive ions increase monoamine oxidase action, creating a rise in the levels of free 5-HT in the blood and certain tissues, with a corresponding range of physiological effects, whilst negative ions had the opposite effect.    

 

Olivereau also conducted extensive experiments and concluded that air-ion induced alterations in blood levels of 5-HT account for very significant physiological changes in the endocrine glands and central nervous system. These, in turn, substantially alter basic physiological processes. He also noted that negative ions exert a measurable anxiety-reducing effect on subjects exposed to stressful situations.       

           

These researchers have therefore amply demonstrated a causal link between the ion content of the air that we breathe and our ability to perform effectively under stressful conditions - evidence that under-writes our proven ability to significantly improve human performance and corporate productivity.

 

Q How do ions affect physical fitness?

There is a direct correlation between the levels of ions in the air and the level of oxygenation by the lungs. Up to 30% more oxygen can be aborbed when ions are present in high concentrations. This is a significant discovery for professional athletic training.

 

For more information click on Ion Research.